We rebuild the front end
We decide to replace Vue Storefront with a Nuxt storefront built in-house, with AI in the loop from day one.
Read the article →Since June 2025
What we shipped
The features our customers use on zadig-et-voltaire.com, from the decision to rebuild the front end to today.
Told in an articleFeatureHover or tap a dot for details.
Personalised ranking
Amazon Personalize reorders search results and category grids for each visitor, in an A/B test.
Read the article →Month by month
June 2025
Sold-out pages that suggest alternatives
Out-of-stock products now show a carousel of similar items, and European postal addresses are checked as they are typed.
July 2025
The rebuild starts
Three developers, two product owners and a technical project lead start the move to Nuxt 3.
Read the article →August 2025
A redesigned order confirmation email
The summary sent after a purchase is rewritten end to end.
September 2025
Colour variants on product lists
Colour variants show up on product lists and in search, and every category gets its own editorial copy.
November 2025
Gift Finder
A guided journey to find the right gift before the holidays.
December 2025
Hot stamping
Leather goods can be personalised online: up to six characters or symbols, in silver or gold, with a live preview.
January 2026
A site search engines understand better
Heading structure, Open Graph tags, canonicals and SEO copy reworked across every page type.
February 2026
The new site goes live
On 23 February, all 9 storefronts switch to Nuxt, with a new search, product zoom, address book, FAQ and international checkout.
Read the article →March 2026
New logo and scheduled campaigns
The site adopts the new logo. Merchandisers schedule campaigns ahead of time, and videos load faster.
Delivery method becomes a step
Checkout gains a dedicated step for choosing how to be delivered.
April 2026
Mobile checkout, redesigned
A buy button that stays in view, collapsed steps, the summary on top and a new mini cart.
Read the article →Apple Pay Express on the product page
Buy in one gesture straight from the product page, without going through the cart.
Read the article →Clickable colour swatches
On product lists, a swatch leads straight to the right colour.
May 2026
Private sales
A dedicated private sales area, and recommendations in the mini cart.
A site AI agents can read
An llms.txt file describes the site to language models, and a first MCP server lets an agent search and order.
Read the article →June 2026
Virtual try-on
On the product page, generative AI shows the garment being worn.
Read the article →Free delivery and split payment
A bar shows how far you are from free delivery, and Alma lets you pay in instalments.
Read the article →Online withdrawal
The right of withdrawal can be exercised directly on the site.
July 2026
Create an account after ordering
A guest order attaches to an account created in one click, and a direct link opens the return.
Structured data across the catalogue
Product lists expose their products as JSON-LD, along with care and sustainability pages.
Read the article →Virtual try-on across ready-to-wear
Try-on extends to all women's and men's ready-to-wear in Europe.
Read the article →August 2026
Quick add to cart
Add an item to the cart from the product list, without opening its page.
A new search, under test
Meilisearch takes on Algolia in an A/B test, market by market, with France joining in September.
Read the article →The MCP server, served by the site
Agentic commerce moves into the storefront itself, on the same catalogue as search.
Read the article →September 2026
Size Finder
A few questions on the product page to find your size, and a rebuilt size guide.
Composition and certifications from the PIM
The product page shows composition and certifications straight from the source.
Self-service returns
Guest orders can be returned online, and signed-in customers get their own returns portal.
Delivery offers on the product page
Delivery offers show on the product page, switched on market by market from the back office.
Read the article →Personalised ranking
Amazon Personalize reorders search results and category grids for each visitor, in an A/B test.
Read the article →